Beware of the "bliss point" or the point of happiness.
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п»ї<title>Beware of the "bliss point" or the point of happiness.</title>
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We could define it as the climax, as an instant of absolute satisfaction. The bliss point refers to a state of pleasure that accompanies an experience of complete and brief well-being. This kind of enviable bliss can be achieved through a variety of situations, food being the best known.
In fact, the term is well known in the food industry. This is because it was the American market researcher and psychophysicist Howard Moskowitz, who coined this concept when he discovered how to optimize food to produce this sensation. The objective? To generate in the consumer the inevitable need to buy this product over and over again.
It is true that behind the bliss point lies the activation of our brain's reward mechanisms to turn us into unwary addicts. However, it is also interesting to extrapolate this idea, that of the perfect point of happiness, to other areas of our life to reflect on it.
What is the bliss point: tomato sauce. Sliced bread. French fries. Cakes and pastries. Ice cream. Sweet and savory cookies. Chocolates (...) The list could be much longer, because the truth is that a good part of the food products we consume are "designed" to stimulate in us the bliss point.
It is curious to dive a little into this concept to understand its meaning and significance. To do this, we have to go back to the 1980s, when psychophysicist Howard Moskowitz was given the task of getting American soldiers to eat more nutrients through Ready-to-Eat Meals (the classic individual food packages).
Dr. Moskowitz's aim was to modify the composition of the food to make it highly palatable and to create an irresistible feeling of pleasure in the young men, thus encouraging them to consume more products.
He called bliss point the absolute satisfaction impulse achieved by combining salt and sugar (flavor enhancers) with fat (which increases the sensation of palatability). That was a success.
The food industry did not hesitate to take advantage of the bliss point, so that companies such as Campbell Soup, General Foods, Kraft or PepsiCo began to include that formula. The objective was clear: to create addicts of that feeling of bliss and absolute satisfaction when consuming a series of products designed with the "magic recipe".
If it makes me happy, I repeat, is there anything wrong with it?
When a product contains the perfect ingredients and gives me satisfaction, bliss and happiness, I am likely to repeat that purchase. Is there anything wrong with that? Obviously, there will be no problem as long as we are clear about the boundary between enjoying something and developing an addiction or falling into some other unhealthy habit.
However, that boundary is not always as clear as we think and sometimes even the feeling of control is completely false. What's more, it is known that many of the products we consume, such as potato chips, are designed to trick the brain into thinking it is still hungry even though it is eating.
This can even apply to many other areas.
Bliss point, a prefabricated happiness to turn us into addictsThe bliss point in food products is based on applying a fair and adequate amount of fat, salt and sugar. A simple cookie, for example, is the result of a combination of elements with a clear goal: to get you to eat a lot of them. The manufacturers expect you to eat 5 in one sitting and then go back to the supermarket for more.
This happiness is not casual, it is premeditated. The same happens with other types of products: technology, television series... A good part of the things we acquire and use every day are designed to generate wellbeing.
Cell phones, tablets, audiovisual content platforms... However, behind this happiness lies addiction. That is the real price we pay.
Specific sensory satiety: in reality, they are making you unhappyYou can no longer conceive of your life without your cell phone. You dedicate your rest time, in part, to consume series and movies from those platforms that you pay monthly. The bliss point applies to the food industry, but the truth is that this perfect point of bliss and happiness is also generated by the technological universe.
A study by the universities of Bristol and Swansea explains something decisive that we should reflect on. Many of the products we consume are designed to prevent specific sensory satiety in the brain. In other words, no matter how many crackers you eat, you will never feel fully satisfied. And the fault is not yours, it is those components perfectly studied to alter your brain satiety mechanisms.
We can also correlate this to the field of technology. We no longer watch the chapters of a series on a weekly basis, now we watch them all at once and we are always left wanting more. We achieve the bliss point, that point of absolute bliss, but we want a second season and a third and even a fourth.
Another example, we've bought the latest model of that well-known brand of cell phone, but a few months later, another, more sophisticated one comes on the market.
And of course, we long to have it. Almost without realizing it, we become addicted to consumerism, unhappy beings who always yearn to have more than what they have and consume. We live in a highly dangerous substitute for happiness.
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